Template
Monthly business review template
Once a month: the numbers against the plan, what explains the gaps, and the few decisions that change next month.
The agenda, with a time for each part
- The month in three numbers5 min
- Are we ahead of or behind the plan, and by how much?
- Revenue and customers12 min
- Where did new revenue come from, and where did we lose it?
- Costs and cash10 min
- What did we spend that we did not plan to, and how many months of cash do we have?
- Each team's one number13 min
- What moved, and why?
- What explains the gaps10 min
- Is it one-off, or will next month look the same?
- Decisions for next month10 min
- What do we change, and who owns it?
How the notes read afterwards
A made-up example, so you can see the shape. In a real call each line carries the words that were said and who said them.
Three numbers. Revenue $412k (plan $440k); 31 new customers; 4 left.
Gap. Two large renewals moved to December; not lost.
Cash. 19 months at this month's spending.
Decision. Pause the second sales hire until the December renewals sign. Maya owns it.
Running it well
- Send the numbers two days before. The meeting is for the explanations and the decisions, not for reading a spreadsheet aloud.
- Pick one number per team and keep it the same each month. A different number every month makes every month look fine.
- Write down what you expected last month. Comparing against a forecast teaches you more than comparing against last year.
Ways to change it
When to skip it. Never skip the month-end close; you can skip the meeting if every number is within the range you agreed and nobody needs a decision.
Questions
What is a monthly business review?
A meeting once a month that compares the results with the plan, explains the differences and decides what to change next month.
What metrics belong in a monthly business review?
Revenue, customers won and lost, costs, cash and one leading number per team.
How long should a monthly business review be?
About an hour, if the numbers are sent beforehand.
What happens in the room
Everybody joins from the link, with no account. The agenda sits beside the call and each item fills in with what was said about it, under the name of the person who said it.
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