Template
Weekly business review template
Every week, the same handful of numbers in the same order, so the leadership team spots what moved early and asks why while there is still time to act.
The agenda, with a time for each part
- The numbers that matter, same order every week15 min
- Which numbers moved more than usual?
- Explain the movers15 min
- Why did that number move, and is it a one-off?
- Customer voice10 min
- What did customers praise or complain about most this week?
- Actions from last week10 min
- Did we do what we said, and did it help?
- New actions10 min
- What will we do differently this week, and who owns it?
How the notes read afterwards
A made-up example, so you can see the shape. In a real call each line carries the words that were said and who said them.
Movers. Trials down 22%; support tickets up 30%.
Why. Trials: the ads paused by mistake on Tuesday. Tickets: the new export confused people.
Last week's actions. Two of three done.
New. Restart ads (Kai, today). Add a help note to the export screen (Lin, by Wednesday).
Running it well
- Keep the same numbers in the same order every week. You learn what normal looks like, and the odd week jumps out.
- The person who owns a number explains it. “It went down” is not an explanation; “two big customers paused for the holidays” is.
- Look at the leading numbers — trials started, demos booked, tickets opened — as well as revenue, which only tells you what already happened.
Ways to change it
When to skip it. In a holiday week, if every number is within its usual range; send the numbers by email instead.
Questions
What is a weekly business review?
A weekly leadership meeting that walks through the same set of business numbers each week, explains unusual changes and agrees actions.
Which metrics belong in a weekly business review?
A small set of numbers that predict results — sign-ups, pipeline, active customers, support volume — alongside revenue and cash.
How is it different from a monthly business review?
The weekly review spots changes early and acts quickly; the monthly review compares results with the plan and makes bigger decisions.
What happens in the room
Everybody joins from the link, with no account. The agenda sits beside the call and each item fills in with what was said about it, under the name of the person who said it.
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