Template
Investor update call template
For the people who put money in: the numbers, what went wrong, and what you need from them.
The agenda, with a time for each part
- The three numbers that matter6 min
- Up or down since last time, and why?
- What went well5 min
- What worked that we will do more of?
- What went wrong7 min
- What did we get wrong, and what did it cost?
- Cash and how long it lasts5 min
- How many months, at this month's spending?
- What we need from you7 min
- Which two introductions would help most?
- What would you do in our place?
How the notes read afterwards
A made-up example, so you can see the shape. In a real call each line carries the words that were said and who said them.
Numbers. Revenue $41k a month, up 9%. 412 paying teams. Churn 2.1%.
Went wrong. The enterprise pilot ended without a contract; we priced it too late.
Asks. An introduction to a head of sales who has sold to schools.
Running it well
- Lead with the bad news. Investors forgive a miss; they do not forgive finding out late.
- Ask for something specific. “Any help welcome” gets none.
- Report the same numbers every time, in the same order. Investors read a change in what you show as a change in what you want them to see.
Ways to change it
When to skip it. Skip the call, never the update. If there is nothing to discuss, send it in writing.
Questions
What should an investor update include?
The few numbers that matter, what went well, what went wrong, how much cash is left, and what you need.
How often should founders update investors?
Every month in writing. A call each quarter is enough for most.
What happens in the room
Everybody joins from the link, with no account. The agenda sits beside the call and each item fills in with what was said about it, under the name of the person who said it.
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